Heineken piyasaya sรผrdรผฤรผ aรงฤฑk renk bira iรงin kullandฤฑฤฤฑ “Bazen daha aรงฤฑk daha iyidir” (Sometimes lighter is better) sloganฤฑnฤฑ gelen tepkiler รผzerine geri รงekti.
Heineken’in reklamฤฑna, bazฤฑ sosyal medya kullanฤฑcฤฑlarฤฑ sloganฤฑn ‘ฤฑrkรงฤฑ’ olduฤunu iddia ederek karลฤฑ รงฤฑktฤฑ.
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Heineken is pulling its ‘Lighter Is Better’ campaign after being slammed for ‘racist’ beer ad https://t.co/J2YbsnZNYa pic.twitter.com/mhzrN5Lx81
โ Business Insider (@businessinsider) 27 Mart 2018
Tepkiler รผzerine sloganฤฑ geri รงeken Heineken, Business Insider’a yaptฤฑฤฤฑ aรงฤฑklamada reklamฤฑn sadece sosyal medyadan kaldฤฑrฤฑlmayacaฤฤฑnฤฑ, reklam projesinin tamamen iptal edileceฤini sรถyledi
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Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 women 1 man) to a racially ambiguous fair-skinned woman, and when the drink reaches its desired destination, the words โsometimes ligher is betterโ pops up on the screen pic.twitter.com/ExIuqN6wOi
โ LEFT
Kampanya iรงin รผretilen reklam filminde, beyaz bir barmenin ‘aรงฤฑk bira’yฤฑ beyaz bir kadฤฑna doฤru bar tezgahฤฑnฤฑn รผzerinden ittiฤi gรถrรผlรผyor. ลiลe, รถnce barda oturan siyah bir kadฤฑnฤฑn รถnรผnden, daha sonra ise gitar รงalan siyah bir adamฤฑn bacaklarฤฑnฤฑn arasฤฑndan geรงerek beyaz kadฤฑna ulaลฤฑyor. Bar tezgahฤฑnฤฑn beyaz kadฤฑnฤฑn bulunduฤu bรถlรผmรผnde bir kadeh de beyaz ลarap olduฤu gรถrรผlรผyor.
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